Microsoft iPod

Like most Web 2.0 sites, YouTube is not nearly as easy to find good content as it was a year ago. (Side note... I think that is why Google is going to have YouTube's lunch... YouTube has to figure out how to scale discovery). However, I did find this video on . I had heard about this from friends at Microsoft (they got a big kick out of it) but hadn't seen it yet. Very clever, and a great lesson in Product Marketing.

We recently went through this when launching WebStore and Fulfillment by Amazon. Fortunately, a couple product managers got together, and instead of proliferating the use of inconsistent names for Amazon Services products we drove to simplicity for the customer (merchants) in renaming our products and designing the external website. Not sure we hit a home run, but I would argue we did a nice job driving toward simplicity.

Makes me wonder what Zune will look like :)

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