A smart move by Yahoo and great news for OpenID

OpenID finally got its flagship account customer in Yahoo. This has been a long time coming and I'm glad a major player has jumped on the OpenID movement.

This is also a smart move by Yahoo. To date this has been a classic chicken-egg scenario. By moving first, Yahoo can cement its logins as the de facto standard for a "universal login" (universal login is how I think users/customers will view OpenID). It creates brand share of mind for Yahoo. I know I will start using my Yahoo account.

Side note... if OpenID was named "UniversalLogin" instead, I bet we would have seen more movement in this space than . OpenID doesn't resonate with the layperson; UniversalLogin does.

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