Let your customers do your marketing for you. PLEASE!
I went to the Chicago White Sox web site. I expected to find a widget that I could put on my blog, showing what place they were in, their latest game results, and their next game. No such luck!
They are missing out on free promotion, and worse yet, letting others take up that valuable real estate on the web.
The web is real estate, you have to grab it now.
What marketing opportunities are you missing?